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If you’re looking for an HONEST Lead Capture Courses review…then read this one all the way through.
I’m going to break down exactly what this course IS and whether it’s one you should be adding to your marketing arsenal or not.
Lead Capture Courses is a training program for business owners showing them a unique strategy to grow their email lists by building free membership sites filled with curated content from other people so you can get off the ground as quickly as possible.
It’s taught by Chris Record, a seasoned online marketer who has used this technique he calls “OPC” (which you’ll learn about in just a second) to create success after success in many different niche markets.
The program shows you how to:
Want to get the FULL review of Lead Capture Courses and see if it’s a program worth investing in? Keep reading because I’m about to go over it in depth.
Also, before I dive deep, if you’re tired of seeing so many low-quality offers out there in the marketplace (and some outright SCAMS if we’re being honest) then I’d like to invite you to check out our #1 recommendation here at IM Lookout.
It’s helped me transition from a burnt-out freelancer to making a full-time income online with methods that are actually FUN for me…and it’s even helped me hit heights of $10,000+ days.
We vet everything VERY carefully here on the site so when something is our #1 recommendation…you know it’s going to be worth it.
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Here’s what I’ll cover in my review of the Lead Capture Courses program:
Table of Contents
Lead Capture Courses Review
The first thing I’ll say about Lead Capture Courses is that it IS a unique strategy…and in the modern-day of every guru copying each other and putting out watered-down products…it’s nice to see one that’s unique.
The emphasis of the course, as seen in the title, is about capturing leads, which is a very important skill set to master in ANY business you’re in.
In fact, one of my BIGGEST regrets in business is that I didn’t take list-building seriously earlier on in my career. It cost me BIG TIME!
It really does make a BIG difference when you can wake up, type a few lines of text, press the SEND button and watch money come in all throughout the day without ever wondering where your next sale is going to come from.
It gives you CONTROL…and if more entrepreneurs had more control…not only would they feel better about themselves and live easier lives…but the world would be a better place.
That being said…let’s dive into a full Lead Capture Courses review so I can break down this program for you piece by piece and reveal whether it’s one that’s going to actually help you build your email list as fast as you want to.
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What Exactly Is Lead Capture Courses?
Lead Capture Courses is an online training program that offers a relatively unique strategy for building your email list without having to break your back doing all the work people USUALLY do to build their own email list.
And it does this by teaching you how to leverage other people’s content.
I’ll get into how Lead Capture Courses works in just a second, but for now I want to emphasize a VERY important point about what I just said:
When you can leverage ANYTHING someone else has built…it’s powerful.
I know how to build funnels and courses and all that kind of stuff from SCRATCH…but guess what?
I also LOVE to leverage affiliate offers, JV relationships, OPM (Other People’s Money) and all kinds of different things to be able to grow my business at record speed FASTER than my competition.
In a second I’ll talk about how Lead Capture Courses shows you how to leverage OPC, and how that’s different than OPM and actually EASIER to use and get access to for your own advantage.
At the end of the day, this program emphasizes how you can build your email list with a unique strategy not a lot of people are using.
And it doesn’t only cover that, but also goes into how to NURTURE that list so you can have them around for a LONG time and not burn them out, but instead turn them into raving fans that will come back to buy from you time and time again.
Let’s be honest…I’m sure there are some brands out there you LOVE to hear from and LOVE to buy from…
…and there’s also some brands out there you don’t even REMEMBER because they pissed you off so much by spamming you and treating you like a pawn they could extract cash from.
Those brands can still make money, but it’s “Churn And Burn” and hard to maintain.
The brands that build good relationships with their lists…those are the ones that not only succeed…but build long-term assets that can serve them for years to come.
Fortunately, Lead Capture Courses emphasizes THIS way of doing business, which means they’re setting you up for success from Day 1 and teaching you the correct principles you need to make this work for you NOW and in the future.
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Who’s Behind Lead Capture Courses?
Chris Record is the original founder of Lead Capture Courses and is a seasoned marketer who’s been in the game for quite some time.
He was actually one of the marketers I studied when I was coming up in the industry and I found it fascinating that he could dive into a completely new space or opportunity and dominate it in record time.
A lot of people see that kind of thing and say “Oh well it’s because HE’S CHRIS RECORD, a big GURU marketer, blah blah blah” but the TRUTH is that to enter new opportunities and new spaces and dominate QUICKLY…you need some SERIOUS systems in place.
PROVEN systems.
And I’ve ALWAYS been fascinated with systems.
They seem to be working for Chris as he has produced tens of millions of dollars online in his various ventures.
I originally saw him crushing it in various MLM companies and building online systems for his teams to duplicate his results as well…which gave me a hint to his systems mindset early on.
I have to say…it was cool to watch him transition from the MLM world (which he still makes good money in, don’t get me wrong) to making a suite of his own products to train entrepreneurs at an even deeper level.
LOTS of people who make it big start this way: They are promoting other people’s stuff to “Get their feet wet” and once they figure out how to do that, they start creating and promoting their OWN offers as well.
Chris is a shining example of someone who did this and he’s launched products that teach people things from how to make money with Facebook fan pages to earning money with Shopify eCommerce sites and now he’s launching Lead Capture Courses, which shows entrepreneurs a unique strategy for building their lists that we’ll talk about in just a second.
The fact that he’s succeeded with multiple ventures over a long period of time makes him someone to watch…allowing you to move away from the people who have ONE success and brag about it for years to come, never really producing anything new of substance.
Trust me, there are a LOT of people out there like that and it’s refreshing that Chris is not one of them.
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How Does Lead Capture Courses Work?
Remember how earlier I said Lead Capture Courses leverages OPC to help you build your list instead of OPM?
OPM is “Other People’s Money” and can be difficult to get, convincing a bank or financial institution or investor to put money in your pockets you can use for your venture.
OPC stands for “Other People’s CONTENT” and is easy to get.
In fact…it’s FREE and you can grab it instantly.
Let me explain:
If you go on YouTube there are an ENDLESS amount of videos about all sorts of different topics, many of which are EXTREMELY education, as I’m sure you’ve seen before.
I could go click a few keys and learn how to build my own website, learn how to fly fish, start taking on a new language and all kinds of different useful things.
The idea behind Lead Capture Courses is essentially to take content other people have made on YouTube and give it away for FREE to build your list.
You can do this by building a simple membership site with someone else’s content in it and collecting your prospect’s email so they can register for the site.
You didn’t have to do ANY of the work making ANY of the content for the membership site…but you got the signup just like you would have if you invested the crazy amount of hours building that membership site from scratch.
Now that you have someone in your membership site viewing someone ELSE’S free content, you can populate that membership site with different banners and links over to affiliate offers to monetize your visitor.
PLUS…you now have that visitor on an EMAIL LIST and also a RETARGETING LIST meaning you can email them offers whenever you’d like and also ADVERTISE to them at a reduced cost, promoting more relevant products they might like to buy.
Oh and if you’re wondering about the legality of this, here’s how it breaks down:
(By the way, I’m not a lawyer so don’t take any legal advice from me, but here are my 2 cents)
It’s illegal if you took other people’s content and RESOLD IT.
But that’s not what this is.
You’re SHARING their content for FREE in exchange for the email opt-in.
It’s similar to how a popular blog might curate content from another site, credit that source and then also have a sidebar opt-in form to collect the lead.
You’re just doing that inside a membership area.
One of the coolest things about this strategy too is you can start collecting leads in spaces you know NOTHING ABOUT.
Here’s what I mean:
Personally, I’m very knowledgable in niches like video marketing, social media marketing, productivity, etc. so I’ve built and sold my own courses in those spaces.
BUT…what if I wanted to start making money in a niche like FISHING or SEWING or HOW TO PLAY BASKETBALL?
I barely know ANYTHING about those topics!
I could read about them and take a long time to learn about them but then when I put together a membership site to give away for an email opt-in…my content would be stale and boring.
Why?
Because it would be all slide videos with only pure info about the subject, not any “In The Trenches” videos.
With THIS strategy…you can get the “In The Trenches” videos.
You can get the video of the old-timer who’s showing you how to thread your fishing line.
You can get the video of the woman who’s sewing a scarf and turning it over showing you where most people mess up it and how to avoid that.
And I can get the video of the young gun who’s showing a basketball dribbling technique IN THE GYM with the camera zooming in on the ball and on his hands to show EXACTLY what he’s doing.
The best part is…I can get access to all that footage in SECONDS.
Because it’s just copying and pasting a link from someone else’s YouTube video into my own membership site that I can then give away totally free.
Now I can give away a membership site about “10 Ways To Catch Bigger Fish” or “25 Items You Can Sew Yourself” or “The Ultimate Guide To Shooting 3 Pointers” without having to make ANY of that content myself or really KNOW anything about that content myself.
All I had to do was find out what my audience WANTED…find the person who already MADE the content my audience wanted over on YouTube…and piece it together in a membership site and give it to my audience in exchange for their email address, which I can monetize for years to come.
It’s definitely a unique strategy more people could incorporate.
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Lead Capture Courses Features
The course first and foremost dives into how you can identify hot niche markets to curate content in for your lead-generating free membership sites.
This is EXTREMELY important because most courses skip over this kind of thing and you end up in the trenches CONFUSED without any clarity of the real direction you should be moving in.
Chris makes sure to walk you through the steps he uses to identify hot niche markets of people who will not only be receptive to joining a free membership area but who will also be more likely to buy the future offers you make them.
Next, he shows how to properly set up a monetized membership site.
This means selecting the content to place in the membership site from whatever source you’re going to curate it from…and also making sure you fill the membership site with relevant offers you can earn commissions from when other people buy.
There’s a specific way to do this to provide the best experience possible for your viewer and make as much money as possible at the same time, so this is important to get right.
Since you have the lead on an email list, Chris also goes in-depth on how to nurture the relationship with that list and monetize them long-term so they keep coming back again for more.
And lastly, it wouldn’t be complete if you didn’t know how to get people TO this course so Chris walks through various FREE and PAID traffic strategies you can use to pack your membership sites full of people in a never-ending stream.
On top of that, there are some killer bonus courses thrown in there as well from other teachers that teach you things like paid Facebook advertising and social media marketing and sales psychology so you can have the best chance of getting as many people to sign up for your membership site as possible.
There’s even bonuses about psychological persuasion tactics from Keala Kanae, who we wrote about in our previous Fullstaq Marketer Review.
I almost forgot, Chris includes software that will allow you to build these membership sites in a breeze by auto-populating content from different YouTube sources and easily placing in your affiliate banners so you don’t have any tech problems while setting everything up.
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Lead Capture Courses Pros
1. The strategy leverages OPC (Other People’s Content) so you can make these free membership sites EXTREMELY fast vs. having to create all the content yourself AND you can leverage videos at quality levels you couldn’t reproduce easily in order to build your list.
2. You’re building MULTIPLE assets up that can make you money long-term including a membership site full of targeted prospects that can see your offers INSIDE the membership area and they’re also on your LIST so you can email them new offers whenever you want.
3. You’ll get in-depth training on traffic strategies that are either FREE (investing time) or PAID (investing money) so you’re covered either way on filling your membership site with relevant prospects, PLUS you get a lot of quality bonus training from other teachers that help you with both of those too.
Lead Capture Courses Cons
1. Technically, the owner of the content you’re curating in your membership site COULD contact you and ask you to take it down and then you’d have to start over from scratch with a different source, but that would be easy to swap out.
Most people will probably just be glad you’re sharing their content since you’re embedding their YouTube video so you’re technically driving views for them for free and building their YouTube retargeting list for free.
2. It’s nice to have courses you own where you are the face of it so you can build authority in the eyes of your audience. If you’re doing niche marketing where you just want to make money in the niche and you’re not an expert on the topic, this isn’t relevant. But if it’s in a niche you know a thing or two about, you might want to think about making your own courses in addition to this strategy, which can get you off the ground much faster.
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Lead Capture Courses Testimonials
I actually used this strategy myself in the past and had good results with it.
I applied it to a video game niche, making a membership site that was all about Grand Theft Auto 5, essentially just telling people to give me their email to join the membership site so they could watch crazy GTA 5 videos from other members.
I went on YouTube and grabbed a bunch of GTA 5 videos and threw them in a membership area.
I found a CPA offer that paid me $2 for every person who submitted their ZIP code and was then entered into a funnel showing them how to get GTA 5 for free by taking surveys and things like that.
And I ranked a YouTube video or two to drive traffic over to the membership site for people to join.
The result was I started getting 50-60 membership signups A DAY with about 70% of the people hitting my registration page opting in for it.
And that started making me about $50 – $75 per day from the people who were taking me up on that CPA offer for $2/lead because about half of the people who opted in would immediately go fill out the CPA form to see what it was all about.
I was a lot younger at the time and ditzier than I am today so I feel like I let a lot of profit slide through the cracks not monetizing it as much as I could have but hey, you can see the potential in this strategy by how easy it was for me to produce those results right out of the gate.
It was cool that I didn’t have to make any of the content myself and I’m excited to be able to expand this into other niches I’m not an expert in to be able to monetize them as well.
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Lead Capture Courses Guarantee
Lead Capture Courses has a 30-day money-back guarantee so if you’re not happy for whatever reason within the first 30 days, you can email them and they’ll send your money back, no questions asked.
Remember, you’re building assets that can serve you long-term so give yourself more than a month if you’re not sipping champagne on a private jet Month 1.
And by the way, on that $2,497 price point…I know in the beginning they were offering a $500 discount on it so you can see if that’s still applicable to be able to get the course and all the bonuses for $1,997, which is a steal when you break down all the different things you’re getting.
Lead Capture Courses Verdict
Here at IM Lookout we give this course a big thumbs up.
Not only is the course itself solid and teaching a UNIQUE strategy few people use…but it comes with automation software to make your life even easier when it comes to putting this strategy in action.
It’s from a reputable teacher who has produced results across MANY different industries with MANY different strategies, so you can rest assured that you’re going to learn SYSTEMS THINKING for this strategy that will serve you for years to come.
PLUS…you’re going to get a ton of awesome BONUSES with the course from other instructors I personally know…and a lot of these bonuses are worth the price of the course itself with how easy they’ll make it for you to flood your membership sites with tons of targeted prospects.
We’re all about asset-building here at IM Lookout…and this is definitely a course that will show you how to build assets faster than most others will teach you.
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Lead Capture Courses Training Strategy
1. Focus on ONE membership site at a time. Since they’re QUICK to put together, you might be tempted to put together a bunch of them at once but it’s not about putting together 10,000 different membership sites. It’s about getting that FIRST membership site to $10,000/month and setting it on autopilot before you build another one. Build out a solid membership site with all the monetization elements enabled and then shift your focus to getting people to register for it CONSISTENTLY instead of moving on to the next site.
2. Occasionally drop new content into the membership site and then email your list to let them know you’ve added something new. This is literally as easy as copying and pasting another YouTube video link into the site and writing a quick email about it, but the dividends will be HUGE. Your audience will see that you care enough about them to update them with new, valuable content and YOU will be able to get them back into the members area with lots of offers they can click over to…by not even MENTIONING an offer in the email, but instead going under the radar and pointing to new content instead.
3. Master one FREE traffic technique and one PAID traffic technique to flood your site with new registrations. Don’t do more than this starting out. There are TONS of ways to get people over to your site but if you start getting distracted trying to learn every traffic source in the book, you won’t master ANY of them and that’ll slow you down. Leverage one of the FREE traffic strategies Chris teaches where you just have to invest TIME into the equation and leverage one of the PAID traffic strategies Chris teaches so you can reinvest your PROFITS into site growth to make even more money long-term.
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Jacob Turner is a serial entrepreneur with over 10 years in the trenches of online business. His experience has given him the eye for whether an opportunity is legitimate or a scam and he founded I.M. Lookout to help protect consumers worldwide.
